Scandia Food, the leader in the Romanian meat based cans market, has chosen to use HERMES Evolution, the Transart’s solution for merchandising and sales force automation
Scandia Food, with its own brands (Scandia Sibiu and Bucegi) represents more than a half of the preserved meat market and the rest is provided by the retailers’ own brands which the company collaborates with, Scandia Food is producing around 80% of their private brands from the international store network (IKA).
In 2012 the company celebrated 90 years of activity. Also, in 2012 Scandia Food opened in Sibiu a high-tech factory, expanding their preserved meat market segment to the salami and sausage production segment.
By modernizing the production line, Scandia Food felt the need for modernizing the way in which sales force operates. For this, Scandia Food has chosen the HERMES Evolution solution – a market leader on the Sales/Field Force Automation in Romania.
„We have chosen Transart as a partner thanks to its experience and expertise in FMCG field, with numerous successful implementations. The relationship with Transart has proven to be very good and flexible, Transart employees being extremely considerate, responding very quickly to our requests.” – said Rares Popescu – Planning Strategic & IT Manager, Scandia Food
The HERMES Evolution implementation for Scandia Food was done in two steps – first step was to implement the Merchandising module of HERMES Evolution application, next step was to implement also the Presales modules.
„At the beginning of the project, we had a few meetings where we have lined-up our strengths – the Trade Marketing, IT and Sales departments of Scandia Food were involved in the project and Transart had all the support to implement the system. All the settings planned by Transart were facilitated by the assigned Project Manager and Team Leader and took place under the best conditions.” – has alsosaid Mr. Rares Popescu
Currently, the Scandia Food merchandising team, with 35 representatives, is using HERMES Evolution – the Merchandising module, on Motorola ES 400 mobile terminals, runing Windows Mobile OS
„Thanks to the implementation of HERMES Evolution, now we obtain objective market data, regarding all the 4P of marketing, at a POP level, county, region and whole country, accessible data to all relevant functions in a single click. This information, assumed and centralized from all over the country in real time allows us to make decisions more rapidly.stated dl. Rares Popescu
Amongst the benefits offered by the HERMES Evolution application to Scandia Food the Merchandising module includes:
- Multi-platform and multi-device application – it allows porting the HERMES Evolution system on any platform chosen by Scandia Food;
- Updated and correct information collected from all over the country using trade-marketing questionnaires: product presence, other similar products, shelf space, etc;
- A more unitary application of promotional activities in all sales points (trade-marketing) and of promotional materials used: POSMs, secondary placements, etc.
- Route optimization;
- The information collected from field are daily synchronized and centralized on the server, so an extended set of reports with recent data is available in any moment of the day;
- The possibility of execute an annual store Census;
- Integrating HERMES Evolution system with the Business Intelligence system that Scandia Food is using;
- Sales force activity control by using the GPS module, which allows location geocodification and map tracking, in Back Office, of the sales representative’s position when visiting a customer;
- Monitoring the compliance with the merchandising standards imposed by the company through the possibility of taking Photos inside the application.
HERMES Evolution is the first Romanian SFA/FFA system that runs on any category of mobile device: PDA, smartphone, tablet, netbook, laptop, both on Windows and on Android platforms.
Leader of the Sales/Field Force Automation mobile solution on the Romanian market, Transart has an experience of over 16 years in providing solutions for field sales representatives activity automation. HERMES Evolution solution was chosen by more than 200 companies in 18 countries, with more than 6000 operating mobile licences.