
Elgeka-Ferfelis
Throughout the implementation of the SFA, the...
One of the longest-lived and experienced FMCG distribution companies in Romania, Elgeka-Ferfelis carries out traditional distribution activity at national level in over 8000 locations. With the help of over 140 sales agents, 215 cars and 12 subsidiaries, the company distributes both non-food products – cosmetics, detergents, home care (3M), lubricants (Shell) and food – sweets (Fineti), coffee, cheeses, preserves, food flavors, nuts and other commodities.
The management team is looking for a modern SFA system capable of meeting complex trade policy requirements. Learning from a few previous experiences, the team that was given the task of choosing the new SFA knew much better what the hotspots were and what details were relevant when checking out a future partner – a business software provider. In short, this time the team was looking for an experienced partner who could prove that he was able to deliver a robust and functional system, of a similar complexity to the desired one, a system that could work integrated with the existing ERP.
Although implementation has partially overlapped with the quarantine period since the beginning of the COVID-19 pandemic, delays due to traffic restrictions and the adaptation of teams to work from home have not significantly affected the implementation duration.
The interface with the existing ERP system (Atlantis ERP), in addition to synchronizing products, prices, stocks and mapping (association) a large number of complex promotions, from the structure of ERP to the logic of HERMES BackOffice. The complexity of this mapping was not given by the large number of active promotions (over 2500 at a time), but by the large number of combinations of 3 or 4 of the 12 distinct types of promotions and discounts used.
After completing the modeling and interfacing aspects, the “pilot” followed, a live simulation in real conditions, in the field, made with a small group of users (key users) – more experienced agents. Following the feedback provided by them, the final adjustments and configurations were made and the procedures to be followed by the agent teams were defined.
Moreover, the agent now has detailed information about uncollected invoices, can operate receipts for the first time – with receipt of receipts on mobile printers and can make returns directly in the HERMES application. These automations significantly reduce operating time, minimize the risk of human error with a positive impact on cash flow and inventory optimization, respectively.
Gestionarea de politici comerciale complexe direct in SFA, sincronizate cu sistemul ERP
Reducerea timpului cu 10% (5-7 minute/vizită) și a erorilor la preluarea comenzilor din teren
Aplicarea automată a discounturilor și a promoțiilor
Creșterea gradului de satisfacție a clienților: clientul are acum informații complete asupra valorii finale a comenzii sale, iar la nevoie își poate ajusta cantitățile comandate astfel încât să beneficieze de toate promoțiile existente.
Folosirea timpului economisit de agent pentru diversificarea și eficientizarea activității sale, cu impact pozitiv pentru creșterea vânzărilor și a calității relației cu fiecare client în parte
Eficientizarea timpului alocat încasărilor directe la client, cu eliberare rapidă, pe loc, a unor chitanțe tipărite cu ajutorul imprimantelor mobile
Monitorizare mai transparentă a targetelor definite pe agent
Monitorizarea mai eficientă a routing-lui agentilor
HERMES is the mobile sales and merchandising solution developed specifically to increase the productivity of field agents.
Throughout the implementation of the SFA, the...
The main reason I chose the HERMES...