Valencia Trading

About Valencia Trading SRL

With a solid track record dating back to 1994, Valencia Trading is a leading Romanian manufacturer in the bakery, pastry, and confectionery sectors. The company stands out for its products, crafted with passion in its own laboratory in Arpaș, combining traditional recipes with modern quality standards.

Valencia Trading’s portfolio includes a wide variety of freshly baked products: traditional potato bread, cozonac, pies, cookies, party cakes, and custom cakes, all made with carefully selected ingredients and a respect for tradition.

The company serves a broad portfolio of customers, distributing products to over 1,500 specialty locations, as well as through its own network of 10 stores, with the help of 60 sales representatives. This strong market presence reflects Valencia Trading’s commitment to being close to consumers, offering fresh, delicious, and authentic products every day.

Valencia Trading is not just a manufacturer, but a trusted partner for its customers—whether we’re talking about wholesale distribution, local retail, or direct sales to consumers. By controlling the entire production and distribution chain, the company guarantees the freshness and consistent quality of every product it delivers.

Solutions used

Information about Valencia Trading SRL

Transart customer since

2018

Industry

Bakery

Activities

Manufacturing, Retail, and Distribution

Turnover

~13 million euros

Employees

280

Distribution channels

Offline - Distribution through Field Sales Representatives

HERMES SFA Video Testimonial:

"I've had other suppliers before, and they didn't usually do that, so it was a huge, huge surprise when, the moment you picked up the phone—whether it was Friday at 3 p.m.—someone would answer on the other end, explain what was going on, and help you get your work done. So that would be one of the best aspects of our collaboration. It’s a relationship built on trust with these people.”

Benefits in brief

Digitization and Operational Efficiency
  • Digitization – the transition from paper-based and Excel order tracking to an advanced software solution (Transart), designed to handle a high volume of orders (1,400 per day).
  • Adapting to the Market – Transart’s digital solutions help businesses stay competitive by avoiding the risk of being “pushed out of the market” due to a lack of digitalization.
  • Scalability – The solution efficiently supports a high volume of daily operations (60 agents, 70 vehicles, 1,500 locations), which confirms the system’s stability and efficiency.
  • Organized and efficient distribution—using a centralized system, deliveries are made daily, accurately and without operational delays.
Support and partnership
  • Excellent technical support—the Transart team responds promptly, even in critical situations, providing genuine and rapid assistance.
  • Reliability and Trust – a 10-year partnership built on professionalism, effective communication, and mutual trust.
As customers, we serve about 1,500 individual locations to which we make deliveries. We work with both traditional retailers and IKA. To handle distribution, we have a fleet of 70 vehicles and 60 agents who make daily deliveries, Monday through Saturday; we take Sundays off. We process about 1,400 orders. Now, to give a quick summary: we started out using a notebook when we took orders. Then, as you can imagine, handling 1,400 orders in a notebook was a bit much, so we switched to Excel. After that, we decided to take the next step, and to do so, we chose Transart. Transart isn’t the only company we work with on the software side, which is why I can make some comparisons, so to speak—and these comparisons always show Transart in a favorable light and highlight its advantages. What I can tell you is that when we implemented the Transart system 10 years ago, we found a team that pleasantly surprised us in several ways. One of them was that they actually answered the phone when you called them. I’ve had other suppliers before, and they didn’t usually do that, so it was a huge, huge surprise that whenever you picked up the phone—even if it was Friday at 3 p.m.—someone would answer on the other end, explain what was going on, and help you get your work done. So that would be one of the best aspects of our collaboration. It’s a relationship built on trust with these people. That’s something else I wanted to mention. There’s a saying in Arpașu. They say you were “kicked out,” or they say you were “pushed out.” And the market will push you out if you fail to go digital and if you fail to switch to a digitally advanced solution. And I believe that the folks at Transart and their team can help you do just that.
Bogdan Nicolae
Commercial Director, Valencia Trading

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