What is Digital Shelf Analytics and why is it essential in eCommerce?
In eCommerce, the digital shelf has become the main competitive space between brands. It is dynamic, volatile and constantly influenced by algorithms, pricing, availability and consumer behavior. Search visibility, category positioning, promotions implementation, quality of product page content description and ratings directly decide whether a product ends up in the shopping cart or is ignored.
Most consumers never get past the first page of results. Products without complete content lose conversions. Out-of-stock situations affect not only current sales, but long-term page visibility and customer loyalty. Reviews can significantly increase conversion rates, and the consistency of the omnichannel experience increases brand trust.
For online retail brands, simply listing is no longer enough. It requires continuous monitoring, competitive analysis and the ability to react quickly.
HERMES OREx Digital Shelf Analytics (DSA) provides this complete visibility and turns eCommerce data into strategic business decisions.
What is HERMES OREx and how does it work? What KPIs/key indicators does it monitor?
HERMES OREx Digital Shelf Analytics (DSA) is an advanced eCommerce product performance monitoring and analytics platform designed to give brands real control over their digital presence and support sales growth in online stores and marketplaces.
In a dynamic online environment where prices change frequently, stocks fluctuate and algorithms constantly influence product visibility, OREx provides a complete and up-to-date picture of how each product is displayed, positioned and perceived.
Indicators monitored include:
- Stock availability (In Stock / Out of Stock)
- Price developments and price history
- Type, execution and intensity of promotions
- Positioning in search results and categories
- Share of Search and Share of Shelf
- Quality and consistency of content on product pages
- Consumer ratings and reviews
- Competitors’ activity and dynamics
All of this information and more is centralized in one place, allowing benchmarking at SKU, brand, category or retailer level. So eCommerce, Trade Marketing and Sales teams can quickly identify deviations, understand the causes of performance variances and make informed, real-time decisions.
The major difference HERMES OREx brings is the ability to transform large volumes of disparate data into actionable insights. With such a coherent, structured and easy-to-use picture, analysis and decision time is significantly reduced, allowing brands to be more agile and react in a timely manner.
In what types of online shops and industries does it work? Does it include delivery apps and marketplaces?
HERMES OREx works in virtually any industry where products are marketed online by analyzing key indicators that directly influence online conversion and market share.
The solution monitors:
- General Marketplaces
- Retailers’ own online shops
- e-Grocery
- e-Pharma
- e-Beauty
- FMCG and CPG
- DIY and building materials
- Electronics, toys, fashion, pet care and more
The platform also works in delivery apps and mobile-first ecosystems, where products are listed and can be analyzed in terms of visibility, availability, price and promotions.
Whether we’re talking desktop websites, mobile versions or dedicated apps, HERMES OREx provides a consistent view of how products perform in each digital channel. This extensive coverage enables brands to effectively manage omnichannel strategy and ensure consistency in digital execution, regardless of platform or industry.
Who is HERMES OREx useful for?
HERMES OREx is designed for eCommerce companies that need control over their digital performance:
- FMCG and CPG manufacturers
- brands in Food, Pet Care, Cosmetics, Dermato-cosmetics
- Pharma companies and supplements
- Electronics, Toys, Apparel, DIY & Tools
- brands selling through multiple online marketplaces or retailers
The solution is suitable for multinationals as well as local manufacturers who want higher standards of Digital Trade Marketing to help them sell more in the online stores where they are present.
Why is Digital Shelf Analytics useful for increasing online sales?
In digital, the first results on the page capture most of the clicks. If your product is not visible in search or is poorly positioned in a category, the chances of conversion drop dramatically.
In addition, out-of-stock doesn’t just mean the loss of a one-off sale. Retailers’ algorithms penalize unavailable products, reducing their visibility and affecting long-term performance.
HERMES OREx allows quick identification of visibility loss, out-of-stock situations and price or promotion discrepancies, so that sales teams can intervene before the impact on sales becomes significant.
How does OREx help prevent invisible sales losses in eCommerce?
In online retail, a significant part of lost sales is not immediately visible. Products may be listed but poorly positioned. They may have stock but no search visibility. They may have content published but incomplete or unoptimized or even promotions may not be implemented correctly. Or simply have no stock available in e-shops.
These situations don’t show up in traditional sell-out reports, but they directly affect sales performance in online stores.
HERMES OREx identifies these “hidden” losses by correlating visibility, availability and promotional execution data. This allows companies to intervene before the impact is reflected in lower online sales or market share.
What and how can you use HERMES Orex to gain strategic advantages/benefits over the competition and sell more?
Monitor stock availability and protect online sales
Out-of-stock is one of the most costly problems in eCommerce. In addition to losing immediate sales, the product loses its ranking in the platform’s algorithms, and getting back to the top can require additional time and investment.
HERMES OREx monitors real-time availability and sends automatic alerts when OOS situations occur. Teams can intervene quickly, preventing losses and protecting the search position.
Monitoring prices and promotions in eCommerce
Online prices change frequently and promotions are increasingly aggressive. OREx tracks price trends and history, the frequency of promotions and the level of discounts, both for its own products and those of its competitors.
This level of transparency helps to protect margin, avoid delayed reactions and base commercial strategies on hard data, not estimates.
Brands can analyze promotion frequency, typology and discount depth, check that promotions are implemented correctly and react quickly to market movements.
In a context where promotional pressure is high, the advantage is not necessarily with the lowest price, but with the one who controls visibility and digital execution.
Optimize product content for conversion and SEO visibility in marketplaces and on Google
Product page content influences both search ranking and conversion rates. Incomplete titles, sub-optimized descriptions, missing key words and attributes or missing images reduce visibility and consumer trust.
HERMES OREx enables content auditing and compliance checking of the information displayed by each retailer and flags deviations, giving brands control over how products are presented on each online platform. This ensures consistency, accuracy and constant optimization.
Well-implemented content not only improves conversions, it also helps increase Share of Search.
Search and category visibility: the key to online market share. Share of Search and Share of Shelf in digital
In eCommerce, the position in search results is critical because the visible space is limited to the top search and category positions. OREx monitors product rankings based on relevant keywords and calculates metrics such as Share of Search and Share of Shelf giving a clear picture of the brand’s visibility weighting relative to the competition.
These KPIs allow a true assessment of the position in the market and identify opportunities for growth or areas where the brand is losing ground, so Brands can identify where they are losing visibility and where they can gain ground, adjusting headlines, content or promotional strategy.
Competitive monitoring and objective benchmarking with Compare and advanced competitive analysis capabilities
All indicators tracked for your own brands can be analyzed for your competitors. The Compare function allows products to be directly linked for comparative analysis. Brands can see when competitors launch promotions, how their prices are changing, when they run out of stock and how they perform in search.
This functionality transforms monitoring into a strategic tool, providing concrete arguments in negotiations with e-Retailers and in understanding competitors’ strategy. Those who use HERMES OREx Digital Shelf Analytics thus gain a major advantage in defining commercial plans.
Turning feedback into competitive advantage. Analyzing consumer ratings and reviews
Reviews directly influence the buying decision. Constant monitoring of ratings and feedback enables brands to quickly identify recurring problems or changes in consumer perception.
OREx centralizes this information and puts it into a competitive context, allowing quick interventions at the level of product, communication or promotional strategy.
What are the benefits of HERMES OREx for company teams? Faster decisions through access to real-time data
The platform delivers value across the organization. In eCommerce, speed of reaction is critical. An aggressive competitor promotion or price change can immediately impact conversion and positioning.
OREx provides constantly updated data, reducing the time between problem identification and decision making. Teams can act on the same day, adjusting pricing strategies, budgets or communication.
eCommerce teams gain complete visibility into online performance. Trade Marketing can correctly assess promotion implementation and category positioning. Category Managers understand pricing and competitive dynamics, and Sales teams can support negotiations with objective, up-to-date data.
With access to real-time information, decisions become faster, more informed and more effective. Reducing this time-to-action provides a real competitive advantage in a highly dynamic digital environment.
Data-driven relationship with e-Retailers. Multi-retailer visibility and cross-channel analytics
One of the major advantages of OREx is the professionalization of the dialog with online retailers.
Brands can demonstrate the impact of out-of-stock situations, highlight promotional non-conformances or positioning differences, and base claims on verifiable data. This approach contributes to more transparent and efficient commercial relationships.
At the same time, brands that sell on multiple marketplaces or online stores often face a lack of a unified image. Each platform has its own rules, different algorithms and distinct category structures.
HERMES OREx consolidates data from multiple sources into a unified interface, enabling clear comparisons between retailers. Companies can then identify where they are performing better, where they are losing visibility and where commercial intervention is needed.
This cross-channel perspective is essential for optimizing investments and prioritizing actions.
Increase operational efficiency and reduce manual labor
Monitoring prices, positioning or availability manually is time-consuming and error-prone. Centralizing information in disparate files hampers analysis and delays reaction.
HERMES OREx automates the collection and structuring of data, eliminating repetitive processes and reducing reliance on manual checks. eCommerce, Marketing, Trade Marketing and Brand Management teams can make faster decisions based on clear, centralized data. So people can spend more time on strategic activities and less time collecting information.
This streamlining contributes directly to optimizing operational costs, reducing data analysis time and increases the company’s ability to act quickly in all aspects of online sales.
OREx as a strategic planning tool in eCommerce
Beyond operational monitoring, the OREx platform provides a solid basis for strategic planning. Historical analysis of pricing, positioning and promotional intensity allows the assessment of seasonality, price elasticity and competitive reaction in key periods.
These insights support decisions on promotional campaign planning, media budget allocation, product launches and portfolio optimization. In this way, OREx becomes a tool to support commercial strategy, not just a reporting system.
Support for new online product launches
Launching a product in eCommerce requires careful monitoring in the first weeks. Initial visibility, category positioning and consumer reaction influence long-term performance.
OREx makes it possible to track the evolution of the product as early as the listing phase, providing data on search rankings, correct content deployment, initial pricing and competitor reaction. This allows brands to quickly adjust their launch strategy and maximize impact during the critical go-to-market period.
ROI and estimated financial impact of Digital Shelf Analytics
Implementing a Digital Shelf Analytics solution generates direct financial impact by:
Reduce out-of-stock losses – rapid reaction limits lost sales and protects rankings.
Optimize pricing – data-driven adjustments can protect margin and prevent profitability erosion.
Increase conversion through optimized content – accurate and complete pages increase conversion rates.
Improve search visibility – better rankings generate additional organic traffic.
Maximize promotional ROI – discount depth and actual execution analysis optimizes promotional investment.
In many cases, a modest increase in conversion or a reduction in OOS by a few percent can generate a significant financial impact on an annual financial impact, especially for brands with large portfolios.
Easy and scalable integration into your company’s digital ecosystem
HERMES OREx works independently from the company’s existing digital infrastructure, which allows a quick deployment without technical complexity. As a cloud-accessible solution, it does not require additional investment in the current IT infrastructure and does not involve major changes to the systems already in use in the organization.
The platform is designed to integrate easily into the existing digital ecosystem, whether we are talking about companies with mature technological structures or organizations in the process of digitalization.
The solution is scalable and adaptable to multiple product categories, brands and online retailers whether we are talking about online stores or Marketplaces. This flexibility allows for gradual expansion of usage without requiring the replacement of the current technology ecosystem, thus reducing operational complexity and adoption costs.
Data security and accuracy
In the context of strategic business decisions, data accuracy is essential. OREx uses automated mechanisms to collect and validate information, reducing the risk of errors and inconsistencies.
By standardizing indicators and centralizing sources, the platform ensures consistency in reporting and performance analysis, giving teams confidence in the data used for decision-making.
Conclusion: HERMES OREx – Control that turns visibility into sustainable growth
In eCommerce, visibility means revenue. Availability means market share. Digital execution means margin.
Every search position, every out-of-stock day and every promotion directly influences financial performance. Success is no longer dependent on product listings or bigger budgets, but on the ability to constantly control visibility, price, stock, content and consumer perception.
In an environment where algorithms are constantly changing, competition reacts instantly and promotional pressure is constant, brands need clarity and speed. HERMES OREx provides real-time visibility into performance across marketplaces and online stores, identifies risks before they become losses, and supports rapid interventions where value is being generated.
The platform turns monitoring into an engine for growth: it protects sales, optimizes margins, strengthens organic visibility and maximizes the effectiveness of promotional investments.
It’s not just an analytical tool.
It is the strategic infrastructure of digital performance.
In online retail, controlling data means controlling growth.
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