Transart CORTEX DSiM
Transart CORTEX DSiM

Unlock Real-Time Demand Insights with Cortex DSiM.
Hassle-Free

Collect, cleanse, harmonize, and consolidate Sell-Out Data from Distributors and Retailers into One Trusted Source — without drowning in Excel spreadsheets. Enhance forecast accuracy, boost sales, reduce costs, and empower agile, data-driven decisions that elevate your organization’s performance

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Key Features

Demand Forecasting

Accurate forecasts based on historical data, market trends and external factors

Real-Time Analytics

Get real-time visibility into demand patterns and identity emerging trends

Collaboration Tools

Facilitate collaboration between sales, marketing and operations teams.

Trusted by industry leaders:

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Extensive KNOW-HOW

Transart has a large background in implementing successful Demand Signal Management (DSiM) projects

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years of experience
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ERP systems integrated
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Distributors / Wholesalers integrated
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SKUs tracked daily
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Key International Modern Trade and Local Retailers from Romania

From Manual Guesswork to Daily Market Demand Visibility

Still spending countless hours collecting, cleaning, and merging mismatched spreadsheets (different formats, different SKU names) — or waiting on delayed distributor and retailer reports — just to understand your sales and market demand?
Cortex Demand Signal Management automates sales data collection, cleansing, and standardization from every channel—giving you daily, SKU-level insights across your retail and distributor network.

With accurate, harmonized data at your fingertips, you can:

  • Eliminate manual tasks & errors, reduce costs, save time and improve data accuracy
  • Prevent costly out-of-stocks and overstocks
  • Balance supply and demand with precision
  • Cut planning time from weeks to hours
  • Make faster, data-driven decisions across your business
  • Align sales target bonuses with the real sales achievements of your team and distributors/retailers
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Reliable, High-Volume Data You Can Trust – One Unified Source of Truth

Cortex DSiM collects, cleanses, and unifies large volumes of data — from retailers, distributors, and market research — into a single, accurate source. Automated harmonization ensures data consistency and delivers real-time insights for faster, smarter decisions.

By harmonizing multiple sources into a single platform, Cortex ensures accuracy, eliminates inconsistencies, and delivers real-time insights that spot demand signals faster — empowering smarter, faster decisions across your organization.

Integrated Data Sources

Sell-Out from Distributors & Retailers

Sales targets, historical sales & Sell-In data

Inventory/Stock data, pricing from Distributors & Retailers (IKA & LKA)

Market Intelligence Data from Nielsen, GFK & others

Weather, customers, field agents activity, Retail Execution Data & Photos

Other useful type of data.

Cortex DSiM – Benefits at a Glance

Market & Demand Visibility

  • Real-time Sell-Out data from distributors and retailers
  • Cross-retailer insights and performance benchmarking
  • Spot product cannibalization and monitor category performance
  • Understand customer behavior, demand trends, and seasonality

Faster, Smarter Decisions

  • Adjust production to match real demand
  • Gain agility through daily updates and alerts
  • Access automated, insight-rich reports and dashboards
  • Align sales targets and incentives with sales performance data

Operational Efficiency

  • Optimize inventory management to reduce out-of-stock and overstock
  • Improve forecasting accuracy and budget planning
  • Reduce supply chain latency and lead times
  • Automate large-scale data collection, cleansing, and processing

Growth & Competitive Advantage

  • Increase sales and market share
  • Improve promotional effectiveness and product launches
  • Strengthen transparency and partnerships with retailers/distributors
  • Leverage internal + external data for market intelligence

Cost & Accuracy Gains

  • Reduce operational costs and inefficiencies
  • Increase data accuracy and eliminate human error
  • Establish a single source of truth for all teams

Cortex Demand Signal Management Solution - Trusted by Leading Brands

From beverages to FMCG, leading companies use Cortex DSiM to unify retail and/or distributor data, eliminate guesswork, and execute with confidence.

Omnichannel Unified View of Demand

Daily Sell-Out Insights for Distributors & Modern Trade

Make smarter, faster decisions with automated daily sales and stock data from both Traditional and Modern Trade channels.

Sales & Distributor Data

Align incentives with real performance

  • Full visibility into distributor sales across all channels
  • Tie real sales results to bonuses to incentivize the right distributor behaviors & performance
  • Drive higher motivation, sales conversion and market coverage
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Sales & Retailer Data

Win the shelf, every day

  • Daily store-level sales and stock visibility
  • Instantly detect and fix out-of-stocks so you don’t lose sales
  • Monitor pricing and promotions across retailers
Explore Retailer Data

Cortex DSiM powers real-time agility, uniting daily POS data from distributors and retailers so your teams can act before the market shifts.

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How it works?

From Data Chaos to Demand Clarity in 3 Steps

Step 1

Connect Your Data

Integrate POS, ERP, distributor, retailer, and third-party data sources — no matter the format.

Step 2

Cleanse & Harmonize

Cortex automatically standardizes, validates, and merges data into a single source of truth.

Step 3

Analyze & Act

Get daily, SKU-level insights that fuel smarter forecasting, promotions, and supply chain planning.

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How Industry Leaders Win with Cortex DSiM

Project Examples

Agility at Scale: Turning Market Volatility into Strategic Competitive Advantage

In today’s fast-changing market, agility is essential. Cortex Demand Signal Management delivers daily, real-time data from distributors and/or retailers, enabling you to detect demand, anomalies and behavior shifts as they occur. By moving beyond outdated forecasting, you can proactively align inventory and production, minimize out-of-stocks, and optimize your product mix and protect revenue — gaining a decisive competitive edge.

Increase Sales & Market Share. Maximize ROI. Drive Smarter Execution

Digitize information flow across your Route-to-Market to respond swiftly to demand shifts. Ensure product availability where it counts, reducing inefficiencies and improving sell-out rates, leading to increased market share and higher margins.

Unlock Strategic Value with Demand-Driven Supply Chain Performance

Move beyond operational efficiency to drive growth. By capturing early demand signals and unifying internal and external data—including POS and market research—you improve forecast accuracy, reduce costs, and align sales, marketing, and supply chain around a single source of truth.

The outcome:

Smarter promotions

Stronger launches

Higher customer retention

Improved category performance

Drive Sales Performance with Full Visibility into Promotions Effectiveness

Gain near real-time visibility into sales and promotional performance with daily POS data down to the store and SKU level. Monitor trade promotion compliance across retailers, identify underperforming campaigns, and make timely adjustments to maximize impact. With Cortex, your promotions’ effects on demand are no longer guesswork — they’re precision-driven growth tools.

Drive New Product Success with Data-Driven Launches

Accelerate time-to-market and optimize every stage of your new product launches with timely, store-level insights. By integrating daily SKU and retail performance data, you can precisely measure launch effectiveness and make informed decisions—whether to ramp up promotions and/or production, pause efforts, or pull underperforming products. Quickly identify stores that need support and reallocate marketing resources to maximize your rollout impact and ensure sustained success.With Cortex, your promotions’ effects on demand are no longer guesswork — they’re precision-driven growth tools.

Enhance Customer Satisfaction & Strengthen Brand Loyalty by Meeting Demand

Cortex Demand Signal Management helps you accurately understand market demand to optimize inventory, reduce out-of-stock, and cut excess costs. By ensuring products are available exactly when and where customers want them, you boost satisfaction and reinforce brand loyalty. In today’s fast-paced market, this agility is key to staying competitive and keeping customers coming back.With Cortex, your promotions’ effects on demand are no longer guesswork — they’re precision-driven growth tools.

Improve Category Performance & Management

Cortex DSiM gives you daily visibility into real-time sales and stock data across distributors and retailers, empowering better category management. By analyzing performance down to the store and SKU level, you can identify high-impact opportunities, optimize product availability, and ensure compliance with pricing and promotions.

This level of granularity helps you respond faster to demand shifts, improve shelf execution, and align supply with true consumer needs—driving stronger category performance, increased sales, and a more agile retail strategy.

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Insights

Sales & Marketing Analytics—Smarter Decisions, Stronger Impact

With reliable, ready-to-use insights, sales and marketing teams can focus on strategy—not data processing. Compare sales by SKU, store, region, or channel to spot growth opportunities, improve forecasts, and strengthen retailer partnerships with data-driven narratives.

Cross-Retailer Insights

Retailers frequently adjust assortments and merchandising, making it essential to track product performance across formats and channels. Cortex Demand Signal Management tracks performance across formats and channels with integrated, normalized retailer data. See which products resonate where, and optimize promotions, shelf space, and supply chain strategies.

Become a learning organization. Smarter Seasonal Forecasting

Cortex DSiM enables your organization to continuously learn and adapt by capturing insights from seasonal trends, promotions and other external events that disrupt demand. Learn and adapt with real-time demand insights. Refine forecasts, cut excess inventory, and prevent out-of-stocks by aligning supply with seasonal shifts and promotions.

Cortex DSiM Use Cases

Field Force Enablement

1. Out-of-Stock Detection & Resolution

  • Receive instant alerts for out-of-stocks at the store and SKU level.
  • Field agents can proactively resolve issues, reducing lost sales.

2. Asset Management & Deployment Optimization (e.g., Fridges)

  • Evaluate ROI on assets like fridges or displays by comparing placement to actual sales performance.
  • Reallocate underperforming assets based on real store potential, not guesswork.

3. Retail Execution Photo Integration & Audits

  • Integrate with tools like Hermes Retail Execution for visual verification of planogram compliance.
  • Ensure merchandising presence aligns with brand standards.

4. Territory & Route Optimization

  • Direct reps to high-potential or problematic stores using daily sales and stock data.
  • Increase efficiency and sales conversion.

Sales Performance & Channel Insights

Turn granular sales data into actionable insights for smarter commercial decisions.

1. Sell-Out Visibility from Distributors

  • Capture daily Sell-Out at store/SKU level for analysis by distributor, channel, or location.

2. Cross-Retailer & Channel Performance Insights

  • Normalize data across modern trade and traditional trade to optimize demand strategies.

3. Regional & Store-Level Benchmarking

  • Compare store or distributor performance against regional or national benchmarks to guide commercial strategies.

4. Product Performance by Customer Segment

  • Understand SKU performance by retailer type or customer profile to refine assortments.

5. Market Coverage & Numeric Distribution Tracking

  • Identify distribution gaps and prioritize expansion in underperforming areas.

Supply Chain & Demand Planning

1. Demand Forecasting & Replenishment Optimization

  • Improve forecast accuracy with store-level sales and stock signals.
  • Optimize replenishment to reduce out-of-stocks and overstocks.

2. Adjusting Production Based on Demand Trends

  • Provide rapid feedback loops from daily Sell-Out data to production planning.
  • Align supply with actual market demand.

Marketing & Category Management

1. Assortment Expansion Planning

  • Identify SKUs to introduce per store based on sales performance and customer type.

2. Promotion Effectiveness Analysis

  • Evaluate ROI of promotions across channels and SKUs.
  • Refine future campaigns using precise performance data.

3. Early Trend Detection for Innovation

  • Monitor new product success with daily Sell-Out data.
  • Scale products quickly where traction appears.

Strategic Planning & Collaboration

1. Joint Business Planning with Retailers & Distributors

  • Share reliable, normalized data with partners to align objectives and track progress transparently.

2. Strategic Account Management Tools

  • Equip KAMs with store-level insights to improve negotiations and retailer relationships.

3. Sales Incentive & Bonus Calculations

  • Use Cortex DSiM as a single source of truth for performance-based bonuses.

4. Unified Data for Decision-Making Across Teams

  • Integrate ERP, distributor, retailer, and third-party data into a centralized source to eliminate silos.

Analytics, Reporting & Automation

1. Automated Reporting Across Distributors

  • Eliminate errors and manual effort in collecting, cleaning, and harmonizing large datasets.

2. Centralized Historical Data Access

  • Maintain structured historical datasets (1–5+ years) for trend analysis and business reviews.

3. Custom Data Integrations (e.g., Hermes SFA)

  • Send key account stock levels directly to field agents for immediate action.
  • Push real-time stock data to agents responsible for specific retailers.

Departmental benefits

Sales & Account Teams: Unified Retail Insights

  • Stop spending hours on manual data collection.
  • Access harmonized, daily retail data in one centralized platform.
  • Proactively manage sales opportunities and inventory risks.
  • Strengthen retailer partnerships with data-backed success stories.

Marketing & Brand Managers: Precision Retail Intelligence

  • Track brand, product, and promotion performance daily at SKU and store levels.
  • Adapt quickly to shifts in consumer demand and market dynamics.
  • Optimize launches and seasonal campaigns by reallocating resources where they drive impact.
  • Measure promotional ROI to maximize sales and sustained brand growth.

Supply Chain: Inventory Optimization & Availability

  • Minimize out-of-stock and excess inventory with near real-time visibility.
  • Identify root causes of supply disruptions to improve.
  • Gain end-to-end visibility from production to purchase for smarter, collaborative decisions.

Information Technology: Enterprise-Grade Data Platform

  • Streamline collection, integration, and harmonization of POS, inventory, and third-party data.
  • Ensure a single, trusted source of truth for analytics and real-time insights.
  • Empower teams with consistent, high-quality data to boost efficiency, sales, and ROI.

Data & Business Analysts: Accelerated Insight Delivery

  • Collect, cleanse, and harmonize data from multiple sources in one platform.
  • Analyze trends, inventory risks, and market dynamics for actionable recommendations.
  • Integrate external data streams like market intelligence or weather to deliver predictive insights.

Business Executives: 360° Business Visibility

  • Access unified, near real-time data across retailers and distributors.
  • Zoom out for strategic insights or drill down to SKU/store performance.
  • Align sales, marketing, supply chain, and IT around a single source of truth.
  • Drive data-backed decisions that maximize growth and ROI.
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Let’s Put Your Demand Data to Work

See exactly how Cortex DSiM can help you boost forecast accuracy, reduce costs, and grow sales —starting with the data you already have.

Our team will
  • Review your current data sources and challenges
  • Show you how Cortex integrates with your systems
  • Share real-world results from companies like yours