HERMES Retail Execution developed by Transart uses the expertise gathered over the past 20 years and best business practices in sales, distribution and merchandising, all of which are integrated into a complete application that is used worldwide.
HERMES was created to meet the highest standards of promotion that manufacturers, importers and distributors have for their own portfolio products.
Retail execution involves bringing the right products to the right place at the right time, and properly realizing and monitoring all in-store promotions needed to maximize shelf sales by accomplishing quantitative and qualitative objectives with positive impact on revenues.
In order to materialize the concept of „Perfect store” companies constantly monitor and collect through the HERMES solution market information about 50 performance indicators (KPIs) that refer to presence, positioning, promotions, competition, plan and price. The Retail Execution component gives them the ability to collect information from the market, become proactive, quickly generate the best sales, marketing and business decisions and strategies, and easily adapt to market conditions.
Currently, HERMES, the leader of the Retail Execution Market in Romania, is successfully used in over 15 multinationals or Romanian companies that are part of multinational companies such as: Molson Coors (Bergenbier), Unilever, Mondelez International, Heineken, Johnson & Johnson, A&D Pharma, Walmark, Danone, JDE, Grupul Farmexpert DCI, Delta Medical, Kandia Dulce, Univer, ZAREA, Reckitt Benckiser, Soudal, Novaservis FERRO Group, Unibra/ Skol Africa, Strauss (Doncafé).
HERMES Retail Execution solution is present in 20 countries and is used every day by more than 8,000 agents around the world.
HERMES integrates natively with Transart’s ERP suite, but also with solutions used by multinational companies such as SAP, Axapta, Navision, MFG.Pro, SunSystems, CSB-System, iScala and others.
“HERMES is a system that delivers results immediately after deployment and an indispensable tool for companies that have sales agents and retail execution & merchandising for the simple reason that it helps them do much more in a shorter time ” – a declarat Andrei Moroianu, Head of Operations la Cafea Fortuna.
Sales executives, who are getting more and more tasks from the Retail execution area, have now access to an application that provides them with increased mobility because they also work offline, but also helps them to become more effective thanks to the automation of many of their activities standards such as quick order picking, money collection, on-the-spot invoicing, snapshots, KPI monitoring, and more.
The continuous expansion of HERMES on the local and international market has encouraged us to move to next level in terms of product design and functionality.
“2018 comes with a multitude of changes for HERMES because we are preparing to become more and more present on the foreign markets. We have already taken steps in this direction so, together with our partners, we have started the first actions in the markets of Italy and Serbia. At the same time, we made a face-lift of the logo, a new product website, and from a functional point of view we have rewritten and optimized the application to provide the best user experience and access to new functionalities for business of our partners.” – said Marius Iurian, Managing Partner Transart.
HERMES was the first automation application for field sales and merchandising teams, developed by a Romanian company. In time, Transart’s solution has become the market leader in Romania and one of the most important solutions in Central and South Eastern Europe.
In Romania, over 200 customers using HERMES come from industries such as FMCG, meat, dairy, bakery, winemaking, distribution, building materials, installations, and also from the medical area where we have clients in the pharmaceutical or veterinary industry. The Transart application is used both to implement and monitor merchandise standards and to automate sales force through HERMES SFA.
Among the notable achievements of 2017 we mention the expansion of the use of HERMES to Unilever Serbia and Bulgaria, the adoption of the application by new divisions of the Farmexpert DCI Group, but also the fact that among the new Transart customers for HERMES are top companies in their fields of activity such as Melinda Install, Novaservis FERRO Group, Punctual Comimpex, Farel or M.Tabac.
About Transart
Transart is one of the leading business software vendors , being #1 in Romania on SFA & Retail Execution – mobile applications for sales force and merchandising. Deploying a full range of professional applications (ERP, SFA, BI, WMS)), Transart proposes, besides a set of stable and market-driven systems, the know-how needed to capitalize them in the company (information, workflows and specific procedures).